The recent racist comments by Los Angeles Clippers owner Donald Sterling are hitting the team in the pocketbook.
Steve Stoute, CEO of the Translation marketing firm, which represents State Farm Insurance, told ESPN radio today that State Farm would not sponsor the Clippers while Sterling was the owner, noted Mediaite.com (video below).
“I’m telling the brands, ‘Let’s pull sponsorship,’ starting with State Farm,” Stoute said. “When you have things like this taking place, somebody has to stand up.”
Jeff Zillgitt of USA Today tweeted an update:
State Farm in statement regarding Clippers: "We will be taking a pause in our relationship with the organization."
Used-car retailer CarMax is also pulling its sponsorship from the Clippers. A company rep told TMZ, "CarMax finds the statements attributed to the Clippers' owner completely unacceptable."
CNBC Business News' Ryan Ruggiero tweeted that two other companies were also dropping the Clippers:
KIA: We are suspending our advertising and sponsorship activations with the Clippers.
Virgin America: We have made the decision to end our sponsorship of the L.A. Clippers.
Mike Hayes of Buzzfeed.com tweeted:
AquaHydrate has decided to suspend its relationship with the Clippers.
Sources: Mediaite.com, TMZ, Twitter