Sports

2012 NBA Finals Game 1 Ratings: Thunder vs. Heat Does Record Numbers

| by Alex Groberman

Predictably, Game 1 of the 2012 NBA Finals between the Oklahoma City Thunder and Miami Heat was a ratings monster. Even though this year’s playoffs have been somewhat dull, particularly in comparison to last year's thrill-fest, the hype surrounding a showdown between the NBA’s two best players proved to be enough to earn ABC its highest ever Finals Game 1 ratings.  

How many people tuned in to see Kevin Durant and Russell Westbrook squash LeBron James and Dwyane Wade? According to Forbes, Tuesday night’s outing generated an 11.8 rating – up 10 percent from last year’s NBA Finals between the Heat and Dallas Mavericks. The ratings peaked between 11:30 and 11:45 p.m. EST, when those numbers spiked to 14.1.

Popular Video

People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

For details on specific markets, we go to Sports Biz Journal’s John Ourand:

For the record, the overnight in Seattle was a 9.1, tying the market with San Diego for 40th place.

Popular Video

People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

— John Ourand (@Ourand_SBJ) June 13, 2012

RT @jksports Top 5 markets for NBA Finals Game 1 ABC ratings: OKC, Miami, Tulsa, West Palm and, yes, CLEVELAND. Seattle was around 40th.

— John Ourand (@Ourand_SBJ) June 13, 2012

Metered market rating in OKC: 44.3. Metered market rating in Miami: 30.5.

— John Ourand (@Ourand_SBJ) June 13, 2012

So much for the theory that the NBA lockout would hurt ratings.

(Kudos Forbes, John Ourand)

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