UFC Fight Night on FX 4 saw ratings increases across the board vs. UFC on FX Fight Night 3, and combined with Iron Man, propelled FX to #1 for the night in Adults 18-34 and Men 18-34.
UFC on FX Fight Night 4, which saw Lightweight contender Gray Maynard defeat Clay Guida by split decision, was up in all key demos vs. UFC on FX Fight Night 3 (Johnson vs. McCall): +32% in Adults 18-49 (921 vs. 697), +47% in Men 18-49 (722 vs. 492) and +20% in Total Viewers (1,306 vs. 1,086).
The combination of UFC on FX and its lead-in Iron Man helped FX ranked #1 for the night in Adults 18-34 and Men 18-34, and #2 in Adults 18-49, Men 18-49 and Men 25-54.
Four fights in, UFC on FX Fight Nights are exceeding FX’s year ago time period average by +37% in Adults 18-49 (907 vs. 633) and +93% in Men 18-49 (658 vs. 341).
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FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning hit dramas series includingSons of Anarchy, Justified and American Horror Story, and acclaimed hit comedy series It’s Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, Brand X with Russell Brand, Totally Biased with W. Kamau Bell and Legit. Its library of acquired box-office hit movies is unmatched by any ad-supported television network. The network’s other offerings include the acquired hit series Two and a Half Men and How I Met Your Mother, and live sports with UFC and NCAA football.
*Source Nielson Live + Same Day Data; All Impressions Based on 000s