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Tito Ortiz Starts His Own Company: Primetime 360 Entertainment & Sports Management

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When former UFC light heavyweight champion Tito Ortiz announced that he was retiring from fighting, he promised that we would still be seeing him around the sport. Now, it appears Ortiz has an avenue to do that.

The Orange County Business Journal reported on Monday that Ortiz has launched Primetime 360 Entertainment & Sports Management, Inc. George Prajin, an attorney and friend, is a partner with Ortiz.

Currently, Primetime 360 has two MMA clients: women's MMA fighter Cris Cyborg and Rob Emerson. Cyborg is currently suspended for a failed drug test, but has been in the news lately concerning a potential huge match with Strikeforce bantamweight champion Ronda Rousey.

Ortiz also owns and operates the Punishment Training Center based out of Huntington Beach, California. He was inducted into the UFC Hall of Fame earlier this year.

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