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Dana White Discusses the UFC's Social Media Presence

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UFC president Dana White is seen as being very reachable thanks to his use of Twitter. White is a mainstay on the social media site and, as he told Mashable.com recently, the entire UFC roster is as well.

"Today we have 475 athletes under contract and every one is active on Twitter," White said, "and you've got them on Facebook, too, with followings that range from 20,000 to 2.8 billion.

The UFC started offering bonuses to their fighters for use of Twitter. UFC middleweight champion Anderson Silva has 2.8 million followers, while White boasts 2.3 million - well ahead of NFL commissioner Roger Goodell and his 345,000.

White is scheduled to be the keynote speaker at BusinessNextSocial in January, offering other industry leaders insight on how the UFC has taken advantage of social media. Fights are streamed live on Facebook, and as White said, "It's literally how we operate now."

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