Volkswagen's new Super Bowl ad has ignited accusations of racism because a white male in the ad uses a Jamaican accent (video below).
The 60-second ad features a white man, who is so happy that he owns a Volkswagen, that he speaks with a Jamaican accent and he tries to cheer up others in his office, reports the Daily Mail.
The ad, which will cost Volkswagen $8 million to air during Sunday's game, has struck many as racist.
Barbara Lippert, editor-at-large of Mediapost.com, said on the 'Today' show: "It's just saying, Black people are happy. Didn't anyone look at this? This is so racist."
New York Times columnist Charles Blow blasted the ad on CNN: "I don’t like it all. It’s like blackface with voices. I don’t like that."
Tim Mahoney, executive vice president and chief marketing officer for Volkswagen of America, told CNN that the company consulted with 100 Jamaicans and used a dialect coach: "We obviously did our homework to make sure that we weren’t offensive."