The National Rifle Assocation finds itself in a tricky public relations situation after a man shot and killed himself at an NRA-sponsored NASCAR race on Saturday.

Kirk Franklin, 42, died on this weekend after shooting himself in the infield of Texas Motor Speedway during the NRA 500 NASCAR race. Franklin, from nearby Saginaw, died around 10:30 p.m. from a self-inflicted gunshot wound to the head, according to Tarrant County Medical Examiner.

The Fort Worth police department explained that Franklin had gotten into a verbal altercation with other fans at the speedway right before the shooting incident. Witnesses reportedly saw the incident occur, and his body was found in the back seat of a truck.

The race was already a controversial one due to NRA sponsorship, and given what transpired, the scrutiny will grow even more intense over the next few days.

Sources: The Blaze, Huffington Post