Racially-offensive lyrics in a new General Motors commercial has resulted in the automotive corporation pulling the commercial from the air, according to multiple reports.
General Motors was forced to pull its controversial “Fu Manchu” ad for the new Chevrolet Trax SUV due to offensive lyrics in the song “Booty Swing” by Austrian musician Paroy Stelar.
Although the minute-long commercial was intended to be a parody of the Woody Allen film “Midnight Paris,” overwhelming criticism surfaced due to the song’s lyrics - which cast negative stereotypes on Chinese and Japanese citizens.
Parts of the lyrics include Chinese females who say “ching ching, chop suey!” and Japanese females who call Americans “Amelicans.”
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The lyrics for the song originally came from a sample of a 1930s tune called “Oriental Swing” by Memphis jazz singer Lil Hardin Armstrong.
"Once the issue was called to our attention, GM immediately removed the offensive content from the commercial," GM Communications Director Faye Roberts told the South China Morning Post. "As the goal of advertising is to engage an audience and draw their attention to a featured product and it is never our intention to offend the audience, we made a decision to edit the advertisement."
China is a key market for GM, where it sold more than 2.8 million vehicles last year and where it has 55,000 employees, according to the South China Morning Post.
GM isn’t the only car manufacturer receiving negative feedback from commercials.
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Hyundai was forced to pull a commercial depicting a man attempting – unsuccessfully – to end his life in the company’s new low-emissions iX35 model.
Ford Motor Companies was also forced issue a public apology following posters depicting three scantily-clad women bound and gagged in the truck of a vehicle were made public in March.
Sources: Huffington Post