In the wake of retail giant Nordstrom dropping a clothing line operated by Ivanka Trump for poor sales, other retailers have dropped some items that bear the Trump name.
Without giving specifics, Sears and Kmart have dropped "a very small number" of Trump-branded items, but insist it's not political and that the stores still carry a great deal of Trump products, according to The Associated Press.
"We, like all retailers, constantly add and remove products from our offerings," said Sears spokesman Chris Brathwaite. "In this case, certain products were removed from our websites that included a very small number of Trump products. But any fair observer who searches for Trump or Ivanka Trump on Sears.com would find hundreds of products available for purchase."
According to Sears.com at the time of this story's publication, there were only four Trump Home items for sale via a third party.
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Kmart has a great deal more, including more than 150 Ivanka Trump items and fix items with President Donald Trump's name, including cologne, deodorant, and a toiletry bag.
After Nordstrom dropped Ivanka's line, Donald criticized the company via Twitter.
"My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person - always pushing me to do the right thing! Terrible!" Trump wrote on Feb. 8.
But rather than hurt Nordstrom's sales, liberal celebrities launched a "buycott" and urged their fans to stop at the corporate retailer to "resist" Trump, according to The Washington Post.
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Nordstrom stocks then went up slightly, which may or not have been a result of the anti-Trump reaction.
"Politics certainly do matter in fashion," said Mary Embry, a retail merchandising professor at Indiana University. "But the strength of the Nordstrom stock validates the strength of the decision making of that retailer that is based on absolutely knowing its customer."