A Gap T-shirt with the words 'Manifest Destiny' has been pulled after campaign groups claimed the slogan "serves to normalize oppression" of Native Americans in the 1800s.
A Change.org petition was signed by almost 5,000 supporters. Anti t-shirt campaign groups also formed on Facebook, reports the Daily Mail.
Indian Country Today reprinted a letter sent to Gap by one of its customers: "It is with great sadness that I notify you I will not be shopping at your store until you remove the Manifest Destiny T-shirts available at your stores."
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
The controversial T-shirt was designed by Mark McNairy, who caused more anger by posting on Twitter: "Manifest Destiny. Survival of the fittest."
The tweet has since been deleted from his Twitter account, and yesterday he tweeted: "I first learned of Manifest Destiny in American history in junior high school. To me it has always meant that one could set goals, work hard, and achieve their dreams. Having the opportunity to design for the Gap was the realization of one of my dreams."
"The phrase and the way I used it was in no way meant to be offensive or hurtful and I apologize to those who might have interpreted it in that manner."