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Dramatic Drop in Redskins Merchandise Sales

| by Sarah Fruchtnicht

The Washington Redskins franchise saw a dramatic drop in merchandise sales as pressure to change the name of the team has increased.

Native American groups have repeatedly asked Redskins owner Dan Snyder to change the name of the team.

In a recent CBS Sports poll, 71 percent of respondents said the team “should not” change their name. That’s a 12 percent drop from an Associated Press-GfK survey conducted earlier this year.

In the last 12 months, merchandise sales have dropped, according to a report from ESPN’S Darren Rovell. In August, sales were down 43.8 percent, a bigger drop than other teams that failed to make the playoffs last season.

"No NFL team has seen a sharper drop in year-over-year merchandise sales in the past year than the Redskins," Rovell wrote. "That's according to data from market tracking firm SportsOneSource.

"Data from NFLShop.com, the league's official store, shows that the Redskins were the 12th most popular team in sales last year and are at the same position this year,” Rovell said. “And two retailers told ESPN.com that they believe almost the entire slide is due to coming off a 3-13 season and quarterback Robert Griffin III falling out of prominence."

Two years ago, Griffin jersey sales set a record.

"We'll never change the name. It's that simple. NEVER -- you can use caps,” Snyder said in May 2013.

Sources: CBS Baltimore, CBS Sports

Image credit: Flickr Creative Commons / Keith Allison

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