Apr 16, 2014 fbook icon twitter icon rss icon
Money

Cosmetics Company Illamasqua Creates Blackface Ad, Reaps Controversy

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A controversial holiday sales promotion by the Australian cosmetics company Illamasqua appeared on the company's Facebook page last night where it received angry comments.

In the ad, a female model in blackface appears with the slogan: "NOT Dreaming Of A White Christmas."

In response to the criticism, Illamasqua posted this message on their Facebook page: "We thank and acknowledge your comments regarding the above image. Obviously it was never our intention to cause offence; Illamasqua has always celebrated the right to self-expression and we continually push creative and artistic boundaries, priding ourselves on working with models of many ethnic backgrounds to reinforce this point."

"Alex Box, Illamasqua's Creative Director, has emphasised that this campaign is about colour ON the skin, not colour OF the skin, depicting polarity between the two images (both images are the same model) not race."

A different version of the ad, posted on Illamasqua's Pinterest page, shows the same picture with the slogan: "I'm dreaming of a plentiful Christmas."
 


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