Adidas is being accused of promoting slavery with its new JS Roundhouse Mids, which are orange shackles that are worn around a runner's ankles, reports the Daily Mail.
However, some critics have compared the apparel to actual steel shackles worn by black slaves centuries ago.
On top of that, the JS Roundhouse Mid won't even be released until August.
Dr. Boyce Watkins, of Syracuse University, wrote in Your Black World that "Shackles" were "the stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable."
"Most of which were never documented in the history books and kept away from you in the educational system, all so you'd be willing to put shackles on your ankles today and not be so sensitive about it."
"There is always a group of negroes who are more than happy to resubmit themselves to slavery. I'm offended by these shoes as there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself."
Adidas was contacted by the Daily Mail, but has not issued a statement.