This week Playboy launches its first Hebrew language issue of the magazine in Israel, featuring Israeli models and articles from Israeli writers.
The men’s magazine has been available in Israel for years, but today's event marks its first local edition.
Standing beside a model in Playboy’s signature bunny tail and ears, owner and publisher David Pomerantz, a U.S. émigré, held a press conference in Tel Aviv on Tuesday.
"Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives," Pomerantz said. "I believe that the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel."
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The cover features model Nataly Dadon, former star of the reality show Israel’s Next Top Model, which aired in 2008.
The magazine unveiling could elicit a mixed bag of responses in Israel. Seen as a religious country, observant Jews and Muslims there follow strict rules of modesty. While erotica is available, none contain local talent in Hebrew. The Israeli edition of Penthouse flopped when it was launched there in 1989.
Pomerantz believes there is no reason to fear. "Israel is a very complicated country with tradition and modernity and also with serious things and fun fashionable things and that is exactly the character of Playboy. It is a complicated and beautiful magazine for a complicated and beautiful country," he said.
He added, "People will see just from the words Playboy Israel that we are a normal country, fashionable, modern, people who work every day with a passion and if you read Playboy magazine you see that it's not just beauty and fashion but it's also depth and politics and issues, people who care and think about the world they live in.”
Source: Fox News