La Redoute, a French retailer that sells everything from women’s underwear to men’s electric razors, published an ad on its web site that featured four happy children frolicking on the beach and, in the distance behind them, an unidentified nude man.

Stylist UK reports that the image has stirred up its fair share of controversy in France. The ad and the images have since been removed from the La Redoute web site, but here is the ad as it appeared.