The National Rifle Association has intensified its attacks on The New York Times in its latest television ad.
The video message was delivered by NRA national spokeswoman Dana Loesch, reports the Washington Examiner.
"We are going to 'fisk' the New York Times and find out just what 'deep and rich' means to this old gray hag, this untrustworthy, dishonest rag that has subsisted on the welfare of mediocrity for one, two, three, more decades. We're going to laser-focus on your so-called 'honest pursuit of truth.' In short, we're coming for you," Loesch said.
The dispute began when the NRA took issue with an ad for the media outlet during the Oscars, which spoke of the newspaper's commitment to truth. The NRA posted a parody video, challenging that view.
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"Our commitment to the truth isn't new, it dates back 166 years. And, each and every story mentioned in the NRA's video, from Benghazi to crime in Chicago, was covered in deep and rich detail by Times reporters who in some cases -- Libya, for instance -- risked their lives to get at the truth," The New York Times wrote in response.
The NRA video was released as part of its "Freedom's Safest Place" campaign and will go live on television April 11.
"We the people have had it. We've had it with your narratives, your propaganda, your fake news. We've had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life. And we've had it with your pretentious, tone-deaf assertion that you are in any way truth or fact-based journalism," Loesch added in the video.
Wayne LaPierre, the NRA's vice president and CEO, has also spoken out on the issue of the media. His organization was a prominent supporter of President Donald Trump in the 2016 presidential election campaign and LaPierre attended a White House meeting in February to discuss strategy, including securing the approval of Trump's Supreme Court nominee, Neil Gorsuch.
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"I came away from that meeting feeling very much as you do -- that with the presidency and [Republican] majorities in both houses of Congress, we will be working in a much less hostile political world," LaPierre wrote to NRA members in March, according to The Washington Times. "It is not to be. As Trump has begun the arduous task of rebuilding the nation, the good citizens who voted for his vision of a rebirth of American exceptionalism and restoration of individual freedom find ourselves faced with an unprecedented threat. Never before have we seen a change in administration that has been met with such widespread organized hatred. That hatred is amplified by a national media that has thrown out the rules of journalism and has become a part of the mob."