Society

Video: Company Names Sunglasses After Helen Keller

| by Michael Allen

Xiamen Jinzhi, a Chinese company, is creating some buzz for naming its sunglasses line for Helen Keller, the deaf and blind American woman who was an early advocate for people with disabilities.

In a commercial for the glasses (video below), a woman steps off a plane and walks past a long line of waiting photographers. When she puts on her Helen Keller glasses, they feverishly begin to take her picture. Then the company pitches the slogan: "You see the world, the world sees you."

A spokesman for Xiamen Jinzhi told the Wall Street Journal that it was aware of Keller's blindness, but valued her philanthropic spirit.

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