'Flush Rush' Activists Targeting Rush Limbaugh's Sponsors
Some conservative radio stations that have seen their incomes drop are blaming right wing talker Rush Limbaugh.
In May, Cumulus Media CEO Lew Dickey said that Limbaugh had cost the company a couple million in each of the two previous quarters.
In August and November, Dickey suggested that ten "underperforming" stations in large markets were responsible for the losses.
He didn't name them, but Radio Ink has speculated that they might be New York's WABC-AM, Los Angeles' KABC-AM, Chicago's WLS-AM, Dallas's KGO-AM, San Francisco's WBAP-AM, Washington, D.C. WMAL-AM and Atlanta's WYAY.
DailyKos.com says these drops happened after Rush Limbaugh attacked Sandra Fluke, whom he called a "slut" among other insults.
Approximately 142 national advertisers jumped ship from Rush's broadcast within the first ten days after Limbaugh attacked Fluke
DailyKos.com states that a group of volunteers called Flush Rush on Facebook, and similar groups, use the StopRush Database to inform advertisers about where their ads are appearing.
Every time WABC contracts with a new advertiser and then puts their ad in the Rush Limbaugh Show, that advertiser is flooded with emails, tweets, phone calls, private messages, Facebook posts, letters, and maybe even faxes about Rush Limbaugh. The volunteers know that new sponsors are likely unaware of their own advertising schedule, so the messages will be friendly and (hopefully) helpful: "hi, I wonder if you are aware...?"
The database is so sophisticated, consumer-activists can report to a sponsor how many times their ad has been heard on the Limbaugh Show, and each date it has been run.