New survey data indicates a slight majority of American voters have made up their mind that they can never cast their ballot for Republican nominee Donald Trump. The data reinforces claims that the Trump campaign has hit a ceiling in support.
On Aug. 8, new polling from Bloomberg indicated that 51 percent of respondents say they could never vote for Trump, while only 44 percent can say the same about Democratic nominee Hillary Clinton, Bloomberg Politics reports.
Those results signal that voters feel a greater animosity toward Trump than they do towards his general election opponent. Making matters worse for the business mogul is that his base is less keen on him than Clinton's followers are about her.
Among respondents who support Trump, only 55 percent said they were enthusiastic for their candidate. In comparison, 62 percent of Clinton supporters voiced enthusiasm for her potential presidency.
The data also indicates that Trump’s supporters are more against Clinton than they are for him. Of Clinton supporters, 56 percent said they were voting for her because they were enthusiastic about her, whereas an equal 56 percent of Trump supporters said that they were casting a ballot for the real estate developer because they wanted to stop Clinton.
Trump has been consistently behind in the polls since the beginning of August. Aggregating the last 12 presidential polls dating back to July 31, Real Clear Politics found that Clinton currently leads Trump by an average 7.7 percentage points.
Part of the GOP nominee’s difficulty in closing the gap is that he appears to have a ceiling in his support. Real Clear Politics found that on average, he has polled at 40.3 percent support.
The poll where he garnered the highest amount of support since July 31 was the recent Bloomberg survey, where he scored 44 percent.
While Clinton has hit numbers as high as 51 percent support since July 31, Trump appears to not be able to rise above the low 40 percent, suggesting he has hit his maximum in how far he can grow his base.
This is why the 51 percent of Bloomberg respondents who say they can never support Trump seems like an important number. While Clinton’s support has fluctuated in the polls, she appears to have a higher ceiling than Trump.
Party conventions are where presidential nominees have historically made the play to expand their appeal and grow their base. This backfired for Trump at the Republican National Convention in Cleveland in July.
Gallup found that only 36 percent of national adults were more likely to vote for Trump after watching or hearing about the RNC, while 51 percent said they were less likely to vote for him. Trump has already wasted his best opportunity to grow his base of support. If he is to overtake Clinton at the polls, he will likely need to change how he is campaigning.