NBA basketball star LeBron James of the Cleveland Cavaliers plans to snub a hotel branded by President-elect Donald Trump during an upcoming game in New York City. Several of James' teammates will join in on the protest.
Before the November election, the Cavaliers' booked rooms in the Trump SoHo in New York for two games against the Knicks in this current NBA season. Cavaliers general manager David Griffin has confirmed that several players have requested new accommodations following the election, the Cleveland.com reports.
Griffin stated that roughly half of the 14 Cavaliers players slated to tour in New York will stay in a different hotel, including James.
Trump does not hold equity in the SoHo but does have a licensing agreement with the hotel, which bears his name for branding purposes.
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The disclosure arrives three weeks after unnamed sources confirmed that the Milwaukee Bucks, Memphis Grizzlies and the Dallas Mavericks would be snubbing Trump-branded hotels in New York City and Chicago despite having previously booked them for touring accommodations, The Huffington Post reports.
James had endorsed former Secretary of State Hillary Clinton for the presidency and had campaigned on her behalf in his hometown of Akron, Ohio. Ultimately, Trump would proceed to win James' state.
In October, James explained his endorsement of Clinton in an op-ed for Business Insider.
"I do know we need a President who brings us together and keeps us unified," James wrote. "Policies and ideas that divide us more are not the solution. We must all stand together — no matter where we are from or the color of our skin. And Hillary is running on the message of hope and unity that we need."
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On Oct. 12, James blasted Trump after a 2005 audiotape of the business mogul bragging about kissing and groping women without their consent surfaced. James took issue with Trump's characterization of his comments as "locker room talk."
"What is locker room talk to me?" James told USA Today. "It's not what that guy said. We don't disrespect women. ... What that guy was saying, that's not — I don't know what that is. That's trash talk."
On Dec. 6, NBA player Joakim Noah of the New York Knicks stated that he would boycott Trump-branded hotels, as well.
"I think it's just a comfort level, you know," Noah told New York Daily News. "Trump is our president. But that doesn't mean we have to stay at his hotel."
While James is, by all indications, no fan of Trump, the president-elect had expressed his admiration for the NBA star in 2013.
When asked about his opinion of James on Twitter, Trump responded: "LeBron is a great player and a great guy!"