A man named Ken Hoinsky is being accused of writing a book that promotes rape, as his "dating" advice features aggressive and relentless seduction techniques.
Called "Above the Game: A guide to getting awesome with women," the book has raised more than $16,000 through Kickstarter towards publishing.
While some men say the techniques work, others, including women, are accusing him of being "weird and creepy."
The criticism started when someone brought to light the Reddit articles Hoinsky wrote which included creepy dating advice.
"Physically pick her up and sit her on your lap. Don't ask for permission. Be dominant. Force her to rebuff your advances," he said in an article, which is described as part seven of his book.
"Make her push your hand away as you get closer to her vagina. Pull out your c*** and put her hand on it. Remember, she is letting you do this because you have established yourself as a LEADER. Don't ask for permission, GRAB HER HAND, and put it right on your d***."
It then says, if the woman says no, to stop and try again later.
"If at any point a girl wants you to stop, she will let you know. If she says 'STOP,' or 'GET AWAY FROM ME,' or shoves you away, you know she is not interested. It happens. If a woman isn't comfortable, take a break and try again later."
The offensive advice was praised by many of his readers.
"I think I can really up my game after these last two parts in your series, thanks Tofu [Hoinsky's username]," a person wrote.
"I will say that your sex advice is pretty spot on," another said.
After 21 days on Kickstarter, Hoinsky raised enough money to publish his book.
He said he was inspired to write the guide after he was cheated on by three girlfriends.
"I began meticulously documenting my journey on seddit, the 'seduction' forum on reedit. It is a support community for men learning to be better with women," he said.
Casey Malone, who came across his Kickstarter campaign, then dug up his old articles on Reddit and after reading them, demanded Kickstarter take down the page.
"I am offended as someone who believes in the [Kickstarter] platform, and more importantly, I am offended as someone who believes women shouldn't be treated this way, and that people who say otherwise CERTAINLY should not profit off saying they should," he wrote.
Within a few hours, a petition for the page's removal popped up, and had acquired almost 30,000 signatures.
But the site refused to remove the campaign, saying, "Some of this material is abhorrent and inconsistent with our values as people and as an organization. Based on our current guidelines, however, the material on Reddit did not warrant the irreversible action of canceling the project."
Hoinsky defended himself on Thursday, saying that his advice is meant for men who have already gotten a woman's number and taken her on a date.
"The thing that the commenters on social media are leaving out is that the advice was taken from a section in the guide offering advice on what to do AFTER a man has met a cute girl, gotten her phone number, gone on dates, spent time getting to know her, and now are alone behind closed doors fooling around," he said.
"If 'Don't wait for signs, make the first move' promotes sexual assault, then 'Kiss the Girl' from The Little Mermaid was a song about rape."