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Hyundai Pulls Offensive Ad Which Suggests Suicide Is Impossible In New Car
While companies often make advertising mistakes which accidentally offend people, one car company may have just made the most offensive ad ever with its commercial that says suicide is impossible in their vehicles.
Hyundai, a South Korean automaker, worked with advertising agency Innocean Worldwide Europe to make the ad, titled "Pipe Job."
In it, a middle-aged man is seen looking depressed, sitting in his Hyundai iX35 in his garage. He emerges hours later, still alive.
The tag line reads, "The new iX35 has 100 percent water emissions."
After it came on AdLand, people expressed their disdain for it, saying it was offensive. The company then issued an apology.
"We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone," they said.
But that apology seemed too weak, and they issued a later one, which blamed the ad agency for it.
They said, "Hyundai Motor deeply and sincerely apologizes for the offensive viral ad. The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai's request or approval."
But on Innocean's website, it clearly states they are an "in-house ad agency," meaning they work with companies to create ads.
Despite this, Hyundai still says the ad "runs counter to [their] values as a company and as members of the community."
America spokesman Chris Hosford appeared on CNN on Thursday where he said the ad was not on any Hyundai site or YouTube outlet.
One woman, Holly Brockwell, was deeply offended by the ad. She is an advertising copy writer and blogger, and her father killed himself in his car.
"When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it," she said in her blog.
She said she first saw the ad when a colleague of hers posted it on Twitter.
"The ad doesn't offend me - it saddens me," she said.
Hyundai's apology and blame-method seems similar to the one issued by Ford last month when they regretted an ad campaign featuring Silvio Berlusconi smiling in the back of his car alongside bound and gagged women. Other images in the campaign feature Paris Hilton winking in her truck with the Kardashian sisters.