Russia is enlisting an unlikely ally in its ploy to become the world’s foremost gun manufacturer: Steven Seagal. Deputy Prime Minister Dmitry Rogozin revealed that he wants the famous action movie star to serve as the face for an international marketing campaign aimed at promoting the Degtarev arms plant.
Seagal met with Rogozin this week to discuss the marketing campaign. Rogozin said, “You’re ready to fight American [manufacturers] with your teeth and your intellect, and if Americans are prepared to promote and support you, that says we’re learning new ways to work on corporate warfare markets.”
Apparently, Putin and Seagal have become fast friends recently. Several months ago, Putin and Segal shared a meal before attending a Judo match in Moscow. A spokesman for Putin even said, “Putin and Seagal have long been friends, and they regularly meet each other.”
Seagal is kind of an odd choice for the Russian marketing campaign. On the one hand, Seagal is an action hero known for playing characters who use martial arts, grit, and high-powered weapons to take down bad guys. On the other hand, it’s a bit strange to use an American action star to represent Russia. Though, Seagal does claim to have a grandfather from the neighboring country of Mongolia.
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Using an American spokesperson may help Russian gun manufacturers bridge the gap between America and Russia. Considering that gun ownership and jingoism often go hand-in-hand in the States, Russia might have a hard time overcoming lingering hostilities and distrust of Communist regimes. Though, Austrian gun manufacturer Glock has certainly managed to win over the hearts and wallets of American buyers. Russia might actually have a chance at breaking into the American market.
What’s your take? Will enlisting Seagal help Russia become a major world player in the gun industry, or will the Russians be unable to dethrone Austrian and American gun manufacturers, even with the help of Seagal’s deadly kung fu grip?
Source: Daily Caller