The Rock Hill Herald, a newspaper in Rock Hill, South Carolina, published an ad for a Smith & Wesson assault rifle sale on the same page as its coverage of the tragic mass shooting in Newtown, Connecticut, on Saturday, reports ThinkProgress.org.
The Rock Hill Herald's editor, Paul Osmundson, offered an apology in Sunday's issue:
In Saturday's Herald, an advertisement for guns was placed on a page near stories and a photograph about the tragic school shooting in Connecticut. Please be assured that this was neither intentional nor the fault of the advertiser, Nichols Store.
Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning.
But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence.
Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.
Please know that we will continue to strive to bring you a newspaper that is reflective of our community, insightful and sensitive to its readers.