Society

Google Shoes Unveiled At SXSW

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Google has already taken over the field of technology. Now the Internet giant is moving into the world of footwear as well. Maybe.

The company unveiled a pair of Google Shoes at this year’s South By Southwest festival as a way of highlighting its new advertising platform, Art, Copy and Code.

Aman Govil, the head of Google’s advertising team, used a hacked pair of Adidas sneakers to demonstrate, "how you can use objects to tell stories on the web today.”

The shoes have the ability to tell the person wearing them what they are (or aren’t) doing and can send that information to their smartphone via a speaker in the tongue of the shoe. If that wasn’t complicated enough, the sneakers also house a small computer, accelerometer, pressure sensor, a gyroscope and Bluetooth, according to Fox News.

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The idea behind the shoe is similar to the concept behind many fitness gadgets on the market today - it’s designed to make you exercise and feel guilty when you don’t.

"If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy," Govil said. "Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe."

A video about the shoes is below:

Source: (Fox News)