Germany's 'Sexist Sausages' Criticized by Feminists

| by
article imagearticle image

A line of "sexist sausages" in Germany are being criticized, as the packages contain suggestive "sizes" and sexualized images.

The sausages are divided into female and male versions. The "Frauen" sausages are described as being "lean" and are half the size of the sausages for women, called "Manner" sausages. The female ones are "hearty" and "strong-spiced."

While most of the public didn't have a problem with the sausages, things changed when a feminist journalist and political scientist Antje Schrupp criticized the brand for their "dull sexism."

She pointed out that the male brand features a scantily-clad woman against a background of flames, and the female version features a topless, muscular man against a cloudy background.

Journalist Susanne Enz said the sausages marketing implied "men eat a lot and heartily, while women mainly want to be thin…women are there to please, while men are allowed to enjoy."

"Of course, it's not the end of the world, it's just a sausage," she said.

But she warned that the company's decision to promote the sausages in that way is an example of sexism.

"Of course you can react to it as if it's just a joke, and presumably most sausage-buyers will do that. But your choice of name and accompanying advertising is still the expression and promotion of a - in the best case - thoughtless normative sexism, which gives each gender a 'right' role to play, with a built-in hierarchy."

"I found the whole thing really quite unbearable, and I showed it to my partner, and she got really angry," Enz said.

Meanwhile, the sausage company has not responded.

"It's a general problem," Schrupp said of the sexism. "I've seen women's and men's mustard as well. Often for children, of course."

Sources: Inquisitr, NPR