A video (below) has gone viral of a man trying to protest General Mills, outside the company's headquarters in Minnesota, because it opposes a proposed constitutional amendment to ban same-sex marriage in the state.
As reported on the Daily Mail, the man yells: "One out of every eight boxes of cereal in this country is Cheerios. This is really the treat now for the homosexuals!"
"This is our protest of General Mills because they're advocating same-sex marriages. So we are gonna torch some cereal!"
He tries to light some Cheerios on fire, but the box catches fire, then the box falls to the ground and catches the grass on fire.
He yells at two people filming the episode "OK, get out of here, guys!"