After boycotting JC Penney for hiring Ellen DeGeneres as a spokesperson, One Million Moms is urging members to boycott Gap and its affiliated stores Old Navy, Banana Republic, Piperlime and Athleta.
One Million Moms says in a statement: "In Los Angeles, CA, GAP has a billboard located downtown that reads: GAP- BE BRIGHT- BE ONE with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. BE ONE is in large letters which emphasizes the same-sex relationship."
"GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation."
"Christians should urge for the removal of GAP's offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the 'Be One' ad campaign elsewhere including store-front posters, its website, and in print magazine ads."