Earlier this year, the conservative group One Million Moms went after JCPenney for hiring lesbian Ellen DeGeneres as its spokeswoman.
After that boycott failed, they regrouped and are now attacking JCPenney for a same-sex ad, featuring two moms.
On their web site, One Million Moms writes: "[JCPenney's] May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands."
"Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!"