Society

JCPenney Features Gay Dads in Father's Day Ad

| by Michael Allen

JCPenney has just launched a new Fathers’ Day advertisement (pictured left) featuring a gay couple with their children, which portrays “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason.”

The ad reads: "First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two."

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In February, when JCPenney came under fire from One Million Moms for hiring gay comedian Ellen DeGeneres as their spokesperson, but the store stood behind its partnership with Ellen.