Cracker Barrel reversed its decision to pull “Duck Dynasty” merchandise from its shelves less than 48 hours after the announcement that they would stop selling the items.
The company posted to Facebook Sunday morning that it will resume sales despite the anti-gay and racially charged comments of cast member Phil Robertson to GQ magazine.
"When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that's just what we've done," Cracker Barrel wrote.
“You told us we made a mistake. And, [sic] you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong,” the statement said. “We listened."
"People weren't shy. They wrote, called and took to social media," company spokesman Jeff Eller told ABC News.
“Claiming mission of ‘pleasing people,’ Cracker Barrel chooses to insult people of faith by pulling Phil merchandise,” tweeted Dallas AM radio show host Mark Davis on Saturday.
“Duck Dynasty items removed at Cracker Barrel. Better to offend 250 million Christians than a few gays? Bet not,” tweeted another Texan.
“Bad business decision, Cracker Barrel. Somehow I don't see the LGBT community coming in to eat catfish for breakfast,” said another user.
Some were dismayed by the company's flip-flopping.
“I’m terrified that there is a group of Americans that categorize forcing Cracker Barrel to carry Duck Dynasty merchandise as a moral victory,” another tweeted user today.