While parts of the U.S., especially California, continue to suffer from a severe drought, two college students in England have come up with an unusual idea to conserve water.
Debs Torr and Chris Dobson, who attend the University of East Anglia (UEA) in Norwich, U.K., have created the "Go with the Flow" water conservation campaign, which is their entry in the Npower Future Leaders Challenge.
Torr and Dobson want thousands of students to urinate in the shower every morning.
The couple are asking their classmates to make the bizarre pledge on Facebook and Twitter.
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Torr and Dobson are even promising gift vouchers to the students who sign up first.
"With 15,000 students at UEA, over a year, we would save enough water to fill an Olympic-sized swimming pool 26 times over," Dobson told the BBC.
"Imagine how big an impact it could have if we could get everyone in East Anglia, or even the U.K., to change their morning habits. The campaign has been really divisive, people either seem to love it or hate it," admitted Dobson.
He claimed to have consulted a college professor about health risks.
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"As long as the water is flowing there is no hygiene risk as urine is sterile, but we would encourage that every person using the same shower consents to the challenge and if not that they don't take part," added Dobson.
Dobson told CBC radio host Carol Off, "Usually, most people need to have a wee when they first get up, so just hold off until you first get into the shower."
"Consent is a big thing. You don't just wee in the shower that you're sharing with someone else without saying it... I live with my girlfriend and she is a proud wee'r in the shower."
The UEA supports the "students in their efforts in these initiatives and encouraged all forms of enterprising, entrepreneurial and employability activity," said an university spokesperson.
Sources: CBC, BBC (Image Credit: Rob Boudon)