A marijuana legalization commercial may make its way into the slew of Super Bowl advertisements, if the National Organization for the Reform of Marijuana Legalization can win an online contest funded by Intuit.
Intuit, a company constructed by the inventors of Quickbook, recently announced an online contest in which the business with the most votes would win a fully funded commercial, which will be broadcasted during the Super Bowl XLVIII.
Small businesses, of which NORML is one, were encouraged to apply.
NORML is currently in the lead of the 10,000 businesses that applied, and has earned enough votes to proceed to the second round.
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The second stage will narrow the number of competitors to 20.
“We the people, are ending the US war on pot,” NORML wrote, “to make sure a responsible, adult American citizen is never again arrested for enjoying the beauties of recreational marijuana.”
Brand guru Peter Madden said Intuit may now be tainted with a so called “green letter” for its association with the commercial, which he said is sometimes the fate of companies who choose to host contests.
Fox, the network that will broadcast the Super Bowl, is noncommittal about airing a pro-marijuana ad, noting only that every advertisement submitted to the network is subject to broadcast standards.
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However, Fox has refused to air advocacy ads for controversial topics in the past.