Cantor Fitzgerald, a financial services firm that occupied the 101st to 105th floors of the north tower at the World Trade Center, was decimated on 9/11. Out of the 960 company employees, 658 in New York City were killed on that fateful day.
Cantor CEO Howard Lutnick was delayed getting to the office that day because he had taken his son to his first day of kindergarten. When he arrived at the office, Lutnik recalled seeing the first tower fall (video below). Lutnik lost his brother in the terrorist attack.
Ten years later, Cantor employs 1,500 people in New York City and has other offices in countries around the world.
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Cantor has kept its word to the families of those employees lost on 9/11, distributing millions of dollars of the firm's profits to them and covering health care costs for the past 10 years, according to the Associated Press.
Lutnik explained: "The best way to show someone you love them is to care for the people they love. My goal after 9/11 was to take care of the families of the people we lost, and that was the most important thing."
That translated into 25 percent of Cantor's profits for five years to be set aside to be distributed to the families, which amounted to $180 million. Their health care costs were to be covered for 10 years.
"Some people would say 'Weren't you lucky that you weren't there?' If luck is defined by, I get to live, but all my friends, my brother and everyone gets killed, that's a strange sort of luck," recalls Lutnik.
The company marks every Sept. 11 as a day for charity, when every dollar made would be given to good causes. "We all had to commit to doing something different," added Lutnik.