The Mounds Mall in Anderson, Ind. has posted signs at entrances that instruct shoppers to lower their hoodies.
The signs state, "For the safety and well-being of everyone, please lower your hoodie” (video below).
“It was requested by local law enforcement," Mounds Mall general manager Braun Roosa told the Herald Bulletin. "It is for security and ID purposes only. We don’t ask them to remove the hoodie, just lower it.”
Roosa said the new rule is just like banks that ban sunglasses. He added that the hoodie rule has been in effect since 2004.
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That came as news to shoppers, some of whom are offended by the hoodie signs.
“It is mainly the younger generations that wear hoodies,” mall shopper Ranny Hinton Jr. told INC Now. “I don’t think they should have it on there at all. There ain’t nothing on there about ski masks or beanies. Why does it matter about hoodies?”
Hoodies made headline news last year when unarmed black teen Trayvon Martin, who wore a hoodie, was shot and killed by George Zimmerman.
The mall also does not allow firearms, gang-related items or backpacks.
“It makes me question the security and what prompted them to put those kinds of signs up and what has this place turned into,” shopper Cynthia Potter stated. “They are being ‘hoodie’ specific. That is what the younger kids wear all the time.”