The ANAR Foundation, a Spanish organization dedicated to helping children and adolescents who are at risk, has put out a series of anti-abuse posters that utilize special technology which is fully visible only from a child’s perspective.
The ads aim to offer abused children a helpline, while also being discrete as to evade the attention of whomever may be accompanying the child at the time, as explains the International Business Times. The method used for this, called a lenticular lens, provides different images based upon the angle from which the poster is being viewed.
In this case, the image cast at the children's angle translates (from Spanish) to: “If somebody hurts you, phone us and we'll help you." From the adult angle: “Sometimes, child abuse is only visible to the child suffering it.”
The BBC describes that the foundation “worried that if a poster containing a phone number that both adult and child could see, the adult may possibly say things to dissuade the child from considering seeking help.” The use of a lenticular lens here, then, is to help give children the “confidence” to reach out for help.
“Our vision is of a world in which all children and adolescents have the right to have their voice heard on the life situations that affect them and if their rights are violated,” says the foundation.