A couple was heavily criticized on social media for taking “the most inappropriate selfie ever” in front of a massive hotel fire in Dubai.
The Address Downtown Dubai hotel caught fire before the city’s New Year’s Eve fireworks display, prompting a couple to decide to take a photo together in front of the flames.
“Happy New Year My dear Dubai,” the caption next to the photo read.
“May God bless you and keep you safe, you always surprise us with the biggest fireworks."
The man can be seen looking solemn while the woman smiles,, all as the hotel burns in the background.
Government officials said no one was injured in the fire, and celebrations continued as planned despite the fire.
“Yeah let's take a selfie where people could be burning to death,” one commenter said.
“Come on! Are you crazy?!” another said. “So f------ inappropriate. Please take this down. Is so insensitive."