Japan’s newest trend seems to be using women’s bare legs for advertising purposes, as multiple enterprising firms are “renting” ad space on the stems of Japanese.
They’ve always been known for unique advertising, but this new way takes it one step further.
At Absolute Territory PR, 1,300 women have registered their legs as ad space since November 2012. The number continues to climb.
Those chosen get their legs stamped with an ad and go about their day-to-day activities, the only requirement is that they must wear short skirts or shorts to show off their legs as much as possible.
Once the ad is shown on their legs for eight hours a day or more, their job is finished and they’re paid.
To prove they actually did it, the human advertisements must also post pictures of themselves with the ad on their Facebook, Twitter, or other social networking sites.
But it’s not just companies looking to get on the legs of beautiful women, rock band Green Day recently hired women to stamp their legs to promote the Japan release of their new CD !Uno!.
The only requirements, according to spokesperson Eichi Atsumi, are that the woman be at least 18 years old and have connected to more than 20 people on a social networking site.
Apparently, the area between a woman’s high socks and hemline draw much attention in the country, even having its own name, “zettai ryouiki.” Anime and manga have fetishized the thigh area.
Women are paid between ¥1,000 and ¥10,000, or $13 and $128, to flash the sticker on their thigh for a day.