Embittered singles in Shanghai bought up theater tickets for all the odd-numbered seats at a prime time showing of China's latest big-budget romance this Valentine’s Day.
Pranksters are hoping to keep couples from sitting together at the 7:30 pm showing of “Beijing Love Story,” a movie based on a wildly popular Chinese TV series.
A seating chart online shows every other seat in the cinema is reserved.
Will the singles actually show up to keep couples apart? That remains to be seen.
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The prank was organized by an anonymous “computer nerd” who goes by the username UP, according to the Shanghai Morning Post newspaper.
He told the paper that the cinema refused to help him purchase only odd seats, so he turned to a group-buying website, where he gained an enthusiastic following.
"Want to see a movie on Valentine's Day?" UP wrote online. "Sorry, you'll have to sit separately. Absence makes the heart grow fonder. Give us singles a chance."
A cinema employee says the left-over even-numbered seats are being sold at a large discount.