Following the devastating attacks against America on September 11, 2001, Budweiser created a hauntingly beautiful commercial as a tribute to the victims and heroes, but after airing once during the Superbowl in 2002, it virtually vanished. Now, in recent years, it has found its way onto the Internet and has inspired people all over.
In the commercial, horses can be seen galloping through parts of the country, and by the end of the clip, they wind up in New York bowing their heads at the Twin Tower-less city skyline.
“We filmed in New York City,” explained Bob Lachky, former executive vice president of AB Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city. The only film company of any sort right after 9-11 to actually come into air space with our helicopter to film the Clydesdale the hitch coming into Battery Park and it was amazing…just amazing.”
Take a look at the touching and now legendary commercial below.