Rupert Murdoch's sons allegedly pressured their father into firing Bill O'Reilly.
James and Lachlan reportedly insisted their father kick O'Reilly out after the TV personality was accused of sexual harassment, New York Magazine reports.
While Lachlan was initially hesitant to fire O'Reilly, sources says his wife persuaded him to his brother's side.
Fox News has seen a decline in their ad-revenue after O'Reilly was accused of sexual harassment as advertisers boycott the network while protests flood the streets outside headquarters.
"It’s worse than Glenn Beck," an insider said, referring to Beck's decline in 2011 after advertiser's also turned from him.
Meanwhile, a source says even female employees at Fox are taking up arms in the wake of yet another sexual harassment allegation, paying reference to Megyn Kelly's allegations against Roger Ailes.
"Morale is awful," one Fox female executive said. "There’s been no word from management to calm the masses."
In addition, the Murdoch sons reportedly viewed O'Reilly as a potential obstacle in their plans to take over European pay-TV provider Sky.
British media regulator Ofcom will determine if the family is "fit and proper" to close such a deal in May. It is believed distancing themselves from O'Reilly may help win the tide in their favor.
Now executives are reportedly discussing how to fire the country’s highest-rated cable-news host, whose ratings ironically have only gone up since the sexual harassment allegations.
Sources say the network is also debating when O'Reilly should be allowed to say goodbye to his fans one last time, and who his replacement should be.
Some people reportedly considered so far include Eric Bolling, Dana Perino, and Tucker Carlson.
O'Reilly maintains his innocence.
"This law firm has uncovered evidence that the smear campaign is being orchestrated by a far-left organization bent on destroying O’Reilly for political and financial reasons," alleges Marc E Kasowitz, attorney for O’Reilly. "That evidence will be put forth shortly and is irrefutable."
News of O'Reilly's alleged departure has sparked controversy on the internet.
"They are making a huge mistake capitulating to unfounded accusations," wrote one Daily Mail reader. "It just goes to show that his sons have a vendetta, and like most liberals, are just out to claim a scalp after a devastating and pathetic loss in the real power game."
"Unfounded accusations?," shot back another. "Fox paid out $13 million to settle lawsuits filed by his accusers. You don't settle for that type of money unless there's some ground for the claims."
Sources: New York Magazine (2) and Daily Mail/Photo Credit: World Affairs Council of Philadelphia via Wikimedia Commons