Smallville star Laura Vandervoort stripped off her clothes off and put on body paint to be the latest celebrity face of PETA's (People for the Ethical Treatment of Animals) new anti-animal skin campaign (video below).
Vandervoort then posed provocatively on top of a rock with a blazing desert back drop behind.
The campaign draws attention to the use of reptiles' skin in the production of fashion accessories such as handbags and shoes.
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PETA's web site states: "By appearing in her PETA ad as a majestic lizard basking in the sun, Laura reminds us how beautiful reptiles are in their natural habitats- and that that is where they belong. Lizards are fascinating animals with unique traits. Most lizards can shed their tails and run, twisting their bodies from side to side, to evade predators."
"A lot of people think that reptiles don’t feel, but they do," Laura added. "I think everyone should keep in mind what it is they are buying and if it is really worth it to them."
Vandervoort joins Eva Mendes, Elizabetta Canalis and Alicia Silverstone who have all stripped and modeled for PETA's campaigns in the past.
Vandervoort has two major projects in the coming months including the release of her film 'This Means War,' with Reese Witherspoon and Tom Hardy. She is currently filming 'Ted,' with Mark Wahlberg and Mila Kunis.