DogTV, a cable channel aimed at dogs, will debut nationally on DirecTV on August 1.
The channel will be free to any DirecTV subscriber for the first two weeks of August, but then DogTV will charge $4.99 per month.
DogTV, which has previously been available only in San Diego, is sort of an MTV for dogs. It will feature short videos of doggie relaxation, stimulation and exposure (dogs riding in cars).
According to Variety, PTV Media spent more than four years developing the 24-hour TV channel aimed at canines.
The cable channel claims that it is recognized by the Humane Society of the United States and incorporates programming concepts supported by the American Society for the Prevention of Cruelty to Animals and the American Veterinary Medical Association.
“The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits,” PTV Media stated in a press release.