New York teen Noa Mintz spent part of her summer three years ago planning her ideas for a nanny agency. Three years later, the 15-year-old became so busy with her business and school that she needed to hire a CEO to run it. Now, she’s poised to make millions.
Mintz told the New York Post she got the idea for the agency after her and her siblings were always paired with sub-par babysitters. She decided she could start matching families with caretakers on her own — first for her own family, and later for her parents’ friends.
“For what you’re paying, your kids should be more stimulated,” Mintz said. “At 7, I would tell my mom, ‘You need to get more bang for your buck.’ It would drive me insane!”
Mintz soon set up her own agency, hiring nannies by networking through people she knew. The teen said her goal was to bring in “engaged nannies who don’t sit on the side at the playgrounds on their phones.” As her network and clientele grew, word began to spread.
“I’d used an agency before,” orthodontist Eric Gibbs said, “and someone said, ‘You have to try this young girl,’ who was 13 at the time. And I was like, ‘No, really?’”
Mintz enlisted her father to help her legally start a company, called Nannies by Noa, and now she charges 15 percent of a nanny’s gross salary, which ranges between $50,000 and $80,000. Clients are charged $5 an hour for babysitters.
Mintz’s business soon grew to a staff of 25 full-time nannies and 50 babysitters, and began raking in an estimated $375,000 per year. Mintz, however, won’t confirm the number.
“Because we’re a privately held company,” she said, “we cannot disclose our financials.” Mintz does not draw a salary “for now,” but may at some point in the future.
“Noa interviewed me on the phone," veteran nanny Dahlia Weinstein, 37, said. "I had no idea she was a kid. I was intimidated — she’s so well-spoken."
In July, Mintz hired 26-year-old Allison Johnson to serve as CEO, saying that she couldn’t handle the “excruciating hours” and “hundreds of emails” while also going to school.
“It was a little bit of a challenge at first,” Johnson said of working with her young boss. “She was 14! (But) I’m a feminist, and I really support women who do things for themselves and get their visions out there. We’re in touch every day — phone and email. She’ll get back to me during study hall. She can’t shut off.”
Mintz’s mother, Meredith Berkman, said her daughter has always had a knack for business.
“Noa is a natural-born serial entrepreneur — from 6 or 7, she was always trying to start these mini companies,” she said. “She’d reach out to my friend and ask to be a consultant for birthday parties. There are kids whose lives are absorbed by tennis or acting — but this is her baby, her startup. It’s not a hobby for her. This isn’t a lemonade stand.”
Mintz said that since she started high school, clients trust her more and judge her less for her age.
“It’s crazy to look back and see that I gave people jobs," she said. "It’s amazing to see what I’m capable of.
Telling people I’m in high school now, it’s more reassuring, I think, than saying I’m a middle schooler," she added. "What mom in her right mind would trust someone so young? I always say, ‘Don’t let my age get in the way.’”