The word "McChicken" is trending on social media after a man reportedly filmed himself having sex with the McDonald's sandwich and posted it online.
Social media users have reacted to the video, now removed from YouTube and Twitter due to its extremely graphic content, with a combination of shock and horror.
"There is a man f------ a McChicken," YouTube personality Sky Williams said in a viral reaction video, according to Hollywood Life. "And he is, like, giving it to that McChicken. It's a long-winded sexual struggle."
Even celebrities have weighed in on the disgusting video.
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"I really hope that Sausage Party in no way inspired this #McChicken thing," actor Seth Rogen wrote on Twitter, according to the Mirror. Rogen's tweet is in reference to his latest movie, a computer-animated comedy about a self-aware sausage.
The video appears to have done some damage to the McChicken brand, with a number of people vowing never to eat the sandwich again.
Most of the articles reporting on the video issue a stern warning to readers: don't watch it.