ASOS Criticized For 'Slave' T-Shirt On African-American Model (Photos)

| by Sean Kelly
African-American model wearing 'Slave' t-shirtAfrican-American model wearing 'Slave' t-shirt

Fashion retailer ASOS landed in hot water for selling a t-shirt with the word "slave" on it. To make matters worse, the model who donned the shirt for ASOS's website was African-American.

The company garnered backlash for the shirt, and it was soon removed from their website. They later pointed out that the shirt was not an ASOS brand product -- it was part of their marketplace that features outside designers.

"Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join," ASOS told Today in a statement.

"Whenever we find product that violates our policies we remove it immediately," the company added. "There is also a 'report this item' link under every product picture. If you'd like to find out more about what is prohibited, please visit the Marketplace website."

The designer who made the shirt, Wasted Heroes, responded to critics on social media. 

"Sorry, this wasn't meant to cause any [offense] and was about being a slave to a label," they wrote on Twitter on Feb. 3. "It really was extremely stupid of us."

Despite the apology, 10 versions of the shirt were still available on the Wasted Heroes site following the controversy.


Sources: BuzzFeed, Today / Photo credit: ASOS, Twitter via BuzzFeed

Should the store have removed the controversial shirt?
Yes - 0%
Yes - 0%