Twitter is ablaze with comments about McDonald's new holiday coffee cups after someone pointed out that the design could easily be misinterpreted as a pornographic image.
The holiday cup seems wholesome enough at the outset: It's red and features a pair of white mittens along with the words "Warmest Greetings."
However, as one Twitter user illustrated, a small addition to the mittens gives the cup a whole new meaning.
"How the he** are Starbucks cups in the news again and no one's talking about a guy spreading his cheeks open on McDonald's cups," Sam Sykes tweeted Dec. 10, according to The Huffington Post.
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Sykes included an image of the cup -- complete with his own modification -- and soon his tweet had gone viral, with more than 21,000 likes and over 13,000 retweets.
"Whoa, that is exactly the first thing I saw," one user tweeted back. "I can't unsee it. What is it supposed to be?"
"I seriously thought they were just fully embracing the fact that they have super s----- coffee," another user tweeted in jest.
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One person compared the cup to a massive sculpture depicting a man's rear end with his hands grasping both sides. The sculpture was nominated for the Turner Prize in England, according to the Daily Mail.
As Sykes noted in his tweet, this isn't the first time a company's holiday cups have caused controversy. Starbucks faced backlash in November when it was revealed that their holiday cups would be green instead of red, and would feature an illustration in which hundreds of different faces are connected by the same line.
"During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other," CEO Howard Schultz said of the cup, according to NBC News.
A number of customers were unimpressed. Some argued that the cup showed a "liberal bias" and accused Starbucks of "political brainwashing."
"Now that beloved diversity has blown up in our faces, the libs @Starbucks have begun shilling for unity," one person tweeted, according to NBC News.
Even then-Republican presidential candidate Donald Trump commented on the issue, suggesting at a rally that Starbucks should be boycotted.
"Maybe we should boycott Starbucks. I don't know," he told the crowd.