Super Bowl commercials are usually known for being funny. Nationwide, however, took things to a sadder place last night with their ad, and viewers on Twitter quickly shared their reactions.
The commercial started with a young boy listing off things he’ll never be able to do in his life, accompanied by a series of fantasy sequences. “I’ll never learn to ride a bike or get cooties,” the boy said. “I’ll never learn to fly or travel the world with my best friend. And I won’t ever get married.”
Suddenly, things got dark. “I couldn’t grow up, because I died from an accident,” the boy said.
Nationwide’s tagline then completed the intense commercial. “At Nationwide, we believe in protecting what matters most – your kids. Together, we can make safe happen.”
The clip sparked strong reaction from Twitter users everywhere.
Do you think Nationwide’s ad was too serious for the Super Bowl?