First daughter Ivanka Trump's newly released book, "Women Who Work," is getting plenty of attention, but possibly not the kind the author and businesswoman would have expected.
A photo of a display of the book at a Barnes & Noble store in Long Beach, California, has gone viral, after a mischievous patron rearranged shelf to make a joke about Ivanka's father, President Donald Trump, New York magazine reports.
The photo shows the display for Ivanka's book rearranged to include books with titles like "Toxic Parents," "Adult Children of Emotionally Immature Parents," "Children of The Self-Absorbed" and "Disarming The Narcissist."
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"Ivanka Trump, look, your book is getting the perfect bookstore placement" wrote a Twitter user who posted the image, gaining over 3,000 likes and more than 1,700 retweets.
The prankster that rearranged the display later came forward, revealing herself as Chloe Pascual, a librarian.
"I was acting in my role as a cheeky bookstore customer," said Pascual.
In "Women Who Work," Ivanka offers advice for women in the workplace, including working moms, along with anecdotes about her own career path.
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In one anecdote, Ivanka writes about how Vogue editor in chief Anna Wintour offered her a job at the fashion magazine when she was graduating college, Jezebel reports.
"Early one morning during finals, the phone rang... It was Anna Wintour, the editor and chief of Vogue. Anna is someone I've always admired; we met when I'd done some modeling as a teenager," writes Ivanka. "She’d heard that I was graduating soon. She knew I liked fashion. She wanted to offer me a job at Vogue."
Ivanka writes about her decision to turn down the job, opting to follow her path of "becoming a builder."
The book has been panned by critics, according to The Hollywood Reporter. The New York Times called the book a "a strawberry milkshake of inspirational quotes" and The Washington Post wrote, "If there is an original thought in the book, it is well-hidden among new-agey platitudes."
"It feels downright perverse to watch her devote breathless attention to the self-actualization processes at work in the lives of wealthy women while studiously ignoring the political forces that shape even those lives," reads a New Yorker review of the book that carries the headline, "Ivanka Trump Wrote a Painfully Oblivious Book for Basically No One."
Others, such as reviewers on Amazon, have been more positive about the book. One reviewer on the online store described Ivanka's book as "a good helpful book for young women in an ever changing world."