Kellogg's announced on Nov. 30 that it was pulling its ads from Breitbart News, which triggered a boycott from the conservative website.
The cereal company said in a statement: "We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company. We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site," notes CNN Money.
Breitbart's former head, Steve Bannon, recently became the chief White House strategist for President-elect Donald Trump. Bannon has come under fire for his support for "alt-right" white supremacists and nationalists while at Breitbart.
Breitbart announced Nov. 30 that it was launching its #DumpKelloggs petition, and included this statement by editor-in-chief Alexander Marlow:
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Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto "more voices, not less." For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.
They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.
Mediaite.com reports that many people on Twitter hit back at the Kellogg's boycott with #BreitbartCereals:
- "Grope Nut Flakes#BreitbartCereals"
- "Alt-Rice Krispies #BreitbartCereals"
- "Shredded Constitution #BreitbartCereals"
- "Special KKK #BreitbartCereals"
- "Pepe Tarts #Breitbartcereals"
- "Count Cuckula #BreitbartCereals"